commercial for IKEA

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Written by:

Casting: 25th August

Callbacks/Travel – 10th Sept (TBC)

Shoot: W/C 11th Sept – shoot Prague but possibly Bucharest with travel
either side.

Fee: see below

Seeking:

MUM: Early 40’s

Even though mum and dad are busy working and supporting a family, they do it
with panache and still maintain a fairly active social life.

They are in their early 40’s, bring the party home, and encourage all the
family to do the same. Our mum and dad have a busy work play balance, they are quite happy go lucky when it comes to parenting- mum can easily cook up a feast with a glass of wine in one hand,
baby in the other and her friend on the phone.

We are looking for actors who our audience can relate to but who’s look
shows some personality, preferably with some distinct and
endearing features. Most importantly, they should have expressive faces that
can communicate different emotions in reaction to the
celebrations in our script. From hysterical laughter to big surprise and
anything in between, their reactions need to be wholly authentic and
believable, never ironic or cartoon-like.The parents are wholesome and
loving with a unique (some might say eccentric) outlook on
life.

The important thing is that mum and dad not feel like they have the
same personality.That they’re complementary rather than symmetrical.

We are specially looking for Black, White and Mixed Raced actors.

RATES AND FEES:

BSF: £250

Recall: £50

Wardrobe: £50

Usage: £4000

Overtime: 20% of BSF over 10 hours Rehearsal: 50% BSF

Travel day: 50% BSF

TERMS:

Exclusivity: UK & ROI Only; Six (6) Month Term Only

In category and competitive brands; including but not limited to (this list
not being exhaustive) all department stores and online furniture retailers, e.g. Heals, Habitat, John Lewis, Argos, Wayfair.Co.Uk, Made.Com, DFS, etc.

Primary Media Term: UK & ROI Only; Six (6) Months use commencing from first
airdate (TBC) st All Internet / Mobile/ Digital – Worldwide by nature – One (1) Year use from 1

airdate

Primary Media:

All forms of television including but not limited to analogue, digital,
free, basic cable, internet protocol, syndication,

VOD, 3D, catch up, direct response, and satellite;

All forms of cinema/theatrical us (including digital & motion picture);

All internet use (streaming & in-context only) including but not limited to
use on client’s web and intranet sites, thirdparty

sites on the Internet; including YouTube and social networking sites
(without territorial restrictions); All

Mobile/Digital use (including in-App out-of-context use – IKEA only)

All OOH (out of home) / Outdoor Advertising; All DOOH (digital out of home)
or, Digital Signage

All Events usage

All “Industrial Uses” including but not limited to company sales conferences
and non-broadcast purposes, instore/on premise use, places of general assembly, closed-circuit, trade
shows/conventions, meetings attended by employees of Client and Agencies group of companies, dealers or distributors, internal viral email distributed to client’s employees (streaming, non-downloadable), public relations and self-promotional purposes (including on the Internet).

Secondary Media Term: In Perpetuity

Secondary Media:

Agency and the Client are hereby irrevocably licensed to use and authorise
others (including, but not limited to, the production company and director) to use, at any time(s) in any media worldwide (whether now or hereafter invented) in perpetuity, any part of the Campaign including the Contribution and the Artist’s voice and/or likeness uses, limited to passive, unpaid, non-promoted uses: (a) for PR purposes in conjunction with material publicising the launch or existence of the Campaign (s); (b) for editorial comment and review; (c) in media and advertising festivals/competitions and at trade shows/conferences/outdoor events; (d) in advertising online archive facilities;
including own websites, and all social media pages/sites/channels (e) for
internal use (including but not limited to use on its private intranet, internet site(s), at shareholder meetings and exhibition within its own premises.

“Making Of/Behind The Scenes” film & “Directors Cut”:

Agency, production company, director internal purposes, self-promotion
purposes, including own websites and all

social media channels; advertising award competitions, showreels and
archival materials

Executions:

1 x 60” TVC; including all edits, variations, ad-adapts, cutdowns, and
tag-ending changes. And “Making Of/Behind

The Scenes” film & “Directors Cut” if applicable

OPTION:

SEPARATE SOCIAL CONTENT FILMS

BSF: £250

Recall: £50

Wardrobe: £50

Usage: £1000 based on usage to cover 3 x films (up to 15” spots) Overtime:
20% of BSF over 10 hours

DAD: Early 40’s Even though mum and dad are busy working and supporting a family,
they do it with panache and still maintain a fairly active social life. They are in their early 40’s, bring the party home, and encourage all the family to do the same. Dad works hard to make sure
everything works around the house, does the cleaning and they have spent
their first married years making their space a lovely, young,
fresh and fun environment to bring their baby in to. We are looking for
actors who our audience can relate to but who’s look shows some
personality, preferably with some distinct and endearing features. Most
importantly, they should have expressive faces that can
communicate different emotions in reaction to the celebrations in our
script. From hysterical laughter to big surprise and anything in
between, their reactions need to be wholly authentic and believable, never
ironic or cartoon-like.The parents are wholesome and loving
with a unique (some might say eccentric) outlook on life.The important thing
is that mum and dad not feel like they have the same
personality.That they’re complementary rather than symmetrical.

We are specially looking for Black, White and Mixed Raced actors.

Fee: as above.

 

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