VIRAL for FEMIFREE.

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VIRAL for FEMIFREE.

Shoot: 21st/22nd April London

Fee: Including BSF is £1,500 All in .Online 1 year (UK / FRANCE / GERMANY)

Project Notes – UI affects women of all ages, from young Mums all the way
through to older women. The script will show this range, with 6 different
women delivering a simple line about where they had a ‘ little accident’ .
We’ d like final group to show real diversity to drive home the prevalence
of UI across all groups. All should be South East based.

Suggestions please for

SCHOOL RUN WOMAN: Female / Principal / All Ethnicities / 30 – 35 South East
based. The youngest of the 6 (early 30s), a typically pretty (although
slightly frazzled by kids) Mum.

CINEMA WOMAN Female / Principal / All Ethnicities / 30 – 40, mid 30’s,
bubbly but puzzled.

WOMAN OUTSIDE RESTAURANT: Female / Principal / All Ethnicities / 40 – 50
Posh, older (late 40’s – 50s, perfectly presented – the last person you’d
expect to say what she does…)

OFFICE WOMAN: Female / Principal / All Ethnicities / 35 – 45 Late 30s –
early 40s, all about the business, immaculately dressed, on the verge of
annoyed.

ZUMBA WOMAN: Female / Principal / All Ethnicities / 40 – 45 Energetic, 40’s,
active, she’s probably got teenage kids and is finally starting to get a bit
of freedom back

WOMAN ON PARK BENCH: Female / Principal / All Ethnicities / 40 – 45 Woman
alone on Park Bench – A slightly bewildered looking Home Counties woman in
around 40 years old.

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